These 'Double Haters' Have Lost Faith in Both Parties -- and Could Decide the Midterms
- Wall Street Journal poll reveals 21 percent of voters loathe both major parties.
- Midterm battlegrounds hinge on wooing the deeply disillusioned.
- Neither side has a winning message for the politically homeless.
- The 'Double Hater' bloc is large enough to swing every tight race.
Brief Summary
The American political landscape is looking bleaker than ever, with a staggering one-in-five voters now viewing both the Democratic and Republican brands with pure disdain. This swelling cohort of 'Double Haters' has effectively checked out of the partisan circus, leaving both parties scrambling to figure out how to court people who find them equally repulsive.
Why This Matters
When nearly a quarter of the electorate thinks both parties are failing, the candidates are forced to pivot toward extreme negative campaigning to drive turnout. You are going to see a flood of attack ads designed specifically to make you fear the 'other side' more than you dislike your own party's nominee. This shift means that policy debates are being shelved in favor of character assassination, leaving you with fewer substantive choices at the ballot box and a political environment that rewards scorched-earth tactics over actual governance.